*Click to open*
souled store
redesign
2024-25
# UserExperience
# UXDesign
# Gamification
# VisualDesign
nishka goel
asmit baghel
Brief:
Pick an existing section of The Souled Store app or create a new feature to design an intuitive, user-friendly interface.
Use gamification to make the experience more engaging, to help users feel a sense of joy, accomplishment, or progress while using the app.
Deliverables -
Interaction prototype
user flow & task flow diagrams
The Souled Store is an Indian lifestyle and fashion brand, primarily focused on providing quirky, pop-culture-inspired merchandise. Launched in 2013 by Vedang Patel, Harsh Lal, and Aditya Sharma, it was originally created as a platform for selling graphic T-shirts but has since expanded into a wide array of fashion and lifestyle products.
The brand stands out for its unique collaboration with various pop-culture licenses and its ability to blend modern trends with nostalgia. It's known for its casual, fun, and youthful approach to fashion, resonating with millennials and Gen Z.
The Souled Store's 4Ps of Marketing
merch
Marvel, DC Comics, Disney, Star Wars, Harry Potter, Cartoon Network, Nickelodeon, WWE & IPL
the souled user
screens
*Hover to slow*
navigation
design system & app reviews
The app reflects the fun, quirky, and energetic vibe of The Souled Store.
This is achieved by using bright colours, bold typography, and playful illustrations.
user flow
Identified Problems
sitemap - click to open file
Improvements Made
user journey
app prototype
The Redesign of The Souled Store app Interface focused on resolving critical weaknesses, inconsistent UI, and poor categorization.
By optimizing user flows, streamlining navigation, and introducing enhanced search features with better filters, the app now offers a seamless and intuitive user experience.
Standardized design elements, simplified themes, and improved issue resolution have created a more cohesive and professional look while retaining the brand's quirky identity. These improvements ensure smoother interactions, better product discovery, and stronger brand credibility, positioning the app to meet user expectations and stand out in a competitive market.
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